The company said it’s now seeing a “minimum of $100K” within the first hours of a stream’s launch.
#Fireside bar update
The investor update also mentioned that talent, brands and IP owners can make a minimum of $35 million in annual recurring net new revenue stream in their first year on Fireside.
More recently, a new streaming service Mansa, focused on Black culture, added a similar feature. This technology is something that’s been popular in other streaming apps outside the U.S., like Rakuten’s Viki, which allows users to watch and react to shows in real time. That’s given Fireside a bit of a promotion as part of The Real Housewives of Orange County Season 17, where both Fatemi and Cuban will appear.
#Fireside bar tv
The startup is also going to have a Hollywood moment of its own, as reality TV star Heather Dubrow from Bravo’s The Real Housewives of Orange County will launch a lifestyle network, the HD Network, on Fireside on May 9. In the investor update, the company also references popular Hollywood medium Tyler Henry as one of its creators, saying his network has grown to “tens of thousands of members globally” who connect with him “multiple times per month.” Plus, the app includes a number of audience engagement tools and other features to aid creators with promotion, editing, measurement, distribution, monetization and audience growth, which are part of its end-to-end content production experience.Ĭo-founded by Cuban, early Yammer employee Mike Ihbe (who has since departed) and former Googler, YouTuber and Node co-founder Falon Fatemi, who sold her last company to SugarCRM, Fireside has attracted high-profile creators, including Jay Leno, Michael Dell, Melissa Rivers, Craig Kilborn and screenwriter and “Entourage” creator Doug Ellin. Not only does Fireside differentiate itself with its focus on streaming interactive videos, the shows on its platform can also be recorded, saved or even simulcast to other social networks. Though Fireside had once been compared to other live platforms like Twitter Spaces or Clubhouse, those comparisons weren’t at all accurate. The company hopes to soon bring its interactive technology to smart TVs, Fire TV, Apple TV and Roku, where viewers could watch content on the big screen and engage via their phone, while their comments would display on the TV. At the time, Fireside confirmed the deal would help it to accelerate its plans, saying it would be the “only platform that turns creators, celebrities, brands and IP owners into the studio, networks and streaming services of the future.” The latter is made possible through last year’s acquisition of the streaming TV platform Stremium. The funding and valuation were confirmed through Fireside’s recent investor update, obtained by TechCrunch, which also mentions new strategic investors like Paris Hilton and others, and offers a first look at its interactive streaming technology for smart TVs. The company had been rumored to be raising at a $125 million valuation last year, after attracting a number of high-profile creators to its streaming platform for live and virtual shows.
#Fireside bar series
Fireside, the Mark Cuban-backed interactive entertainment app, has now confirmed its $25 million Series A, valuing the business at $138 million, post-money.
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